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5 Packaging Trends from Zenpack’s Leo Chao
Each year, we look to Leo for the latest packaging trends. While we usually take his notes as a guide for further research, we have a hunch his packaging prescience will continue (just like last...
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Your Ultimate Guide to Holiday Packaging
Whether you’re a brick-and-mortar retailer or an e-commerce business, your product packaging strategy for the upcoming holiday season should be carefully evaluated to ensure you’re getting the...
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Creative and Sustainable Packaging Designs
Sustainability is the hot trend these days, and should be as long as humans have a need for packaging. Just look at the surge in influencer packaging in recent years. Few people are going to be drawn...
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Structural Packaging Engineering: Why It’s the Biggest Driver for Sustainability
Structural packaging engineering creates the canvas you can paint your beautiful graphics on, if you have them, or leave the package elegantly bare and natural looking. It is the literal building...
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How to Design Cosmetic and Beauty Packaging in a Niche World
Cosmetic and beauty packaging designs used to be simple: trends came in, stayed hot, and eventually were replaced, with some brands riding the waves and some sticking to their roots. While that last...
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10 Surprising and Innovative Uses of Paper Packaging
How many of us had to cut apart a brown paper grocery bag on the first day of school every year in junior high? Covering new-old textbooks to prevent ruin became a first-time paper packaging...
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Pharmaceutical Packaging Materials and Design
Pharmaceutical packaging is different from pretty much every other industry in one very notable way: the stress customers feel when they use it. At least that’s what Leo Chao, the Creative Director at...
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Influencing Consumer Behavior Through Packaging
Packaging is advertising, branding, protection, recognition. It drives consumer behavior. Just as the advertising industry created demand for orange juice and shiny rocks, designers also drive and...
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How Much Does Eco-Friendly Packaging Cost?
Uffda. The cost of eco-friendly packaging? “It’s an easy question to ask, but very difficult to answer,” said Robin Tan, Managing Director and Co-founder of Zenpack. While it might seem simple on the...
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An Intro to Biodegradable vs. Compostable
This is something that’s brought up constantly when people talk about sustainability, and it’s often a marker of how much they pay attention to it: the interchangeability or not of the words...
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